Jurugan Blog

A squeeze page is the main tool in your arsenal for building a profitable email list. It’s your first chance to build trust with your visitor. Therefore, it’s important you get it is as close to perfect as possible with the end goal to have your visitor become a subscriber. For this reason, I’ve put together my top 11 squeeze page tips to help you get fast results.

1) Your squeeze page should load fast. Avoid adding too many graphics as it will slow down the loading and you risk losing your visitor’s attention while waiting for it to load.

2) Develop a headline that grabs the readers attention. Creating a great headline doesn’t usually happen on your first try. You may need to test headlines and decide which one gets the best results.

3) Create bullet points that generate interest and desire for your visitor. Like the headline, bullet points should be tested and adjusted based on your results.

4) Experiment with long versus short squeeze pages. I have found different niches respond better to one type versus the other.

5) Create a squeeze page that looks appealing to your visitor. The cleaner you present your page the better the results. By clean, I mean the forms and tables are aligned correctly, the fonts are easy to read and the color combination of the page is pleasing to the eye. If in doubt, ask a friend to look at it and have them give you an honest first impression.

6) Make an offer to your visitor that is believable and desirable. People often will use the following statement in regards to how your offer should be presented: “make an irresistible offer that they can’t refuse”. The problem with this statement is it often leads to hype and you make an offer that you really can’t live up to. consequently, you have lost your subscriber once they realize you can’t live up to the hype you created. In addition, you lose all credibility. Make it a believable offer for something a person would want and you will get good results.

7) Design your page so the opt-in form is easy to see on your page. No matter where you subscriber is on the page they should be able to see the opt-in form. If you use a long style squeeze page, you will need more than one opt-in form on the page. Having multiple opt-in forms is good strategy if needed.

Everything in the wording on your page should be designed to build trust. Remember, if you are trying to build a relationship with your soon to be subscriber, you need to build trust first.

9) If you do use a graphic, keep it simple, relevant and not distracting. Some people like to use their photo on a squeeze page which can add credibility and trust.

10) Once your squeeze page is done, try a sample email through the entire process to make sure it works. Sadly, one time I set-up a campaign and got about 100 click to my page but no subscribers. Confused and my ego bruised, I checked my opt-in form and realized I made a typo in one of the last changes I made after I had tested it. The moral is to check it all out even after the slightest change.

11) Choose a quality autoresponder service that is known for a high rate of email deliverability and protects your from spam complaints.

Bonus Tip) I can’t resist and need to add a bonus tip. Consider adding privacy policies, terms and contact information at the bottom of your page. The majority of your visitors will never look at this but its presence ads credibility and trust to the subconscious mind of your visitors.

Double Bonus Tip) Since you read the whole article, I am throwing in a double bonus tip for you. The tip is: Try, Test, Tweak also known as “Triple T”. Regardless of what I tell you or anyone for that matter. Trying and Testing is the only way you will get real feedback on what works. I have had “experts” tell me one of my squeeze pages breaks all of the rules and I should change it, only to find it converts at a very high rate.

Do you want to take your list and traffic building to the next level? Please head on over to Tyler’s List Building Club and get a copy of my free report (a $49 value). It’s one of the best decisions you will make today.

I started into Network Marketing to find a way to make additional income. I was making a 6 figure income in my store front business, but I was maxing out my time and because of my exceptional skills in my chosen profession I was unable to employ anyone who could meet the quality standards I have set for my work.

What was I to do? I already have some of the highest pricing in the industry. I cant work any more hours. How was I going to create any more income?

I found an opportunity that look so good to me! I loved the product! It was almost unbelievable! I bought in, $3,500.00 later I began training. Yes I was learning but only bare bones not the complete picture! 8 weeks later and an additional $4000,00 spent on advertising, not a single sale!

I placed banner adds, I bought leads, I called leads, I sent auto responder email campaigns out, I bought more leads and more leads. I bought Teleblast voice broadcasts. These were blocks of 10,000 leads loaded into automated calling software which called all 10,000 leads in about 2 hours. The leads hear a prerecorded message and “opt in” by leaving there name and phone number.

These were great leads, very responsive. In one week I drove over 400 people to my website without a single sale. What went wrong?

First of all I learned I am not Dani Johnson! I am terrible at calling people!

Secondly I jumped around way to much with my advertising methods. Instead of becoming proficient with one type off add, I was running willie nillie from this add to that add. I needed to concentrate on one and get really good at that till I produced positive results!

How do I turn this around? How long could I keep throwing money at this problem without a return?

Well let me tell you I found a way to generate FREE LEADS! The best thing is these leads are the best, most targeted leads I’ve found! With a conversion rate of 11%!!!! These leads will be targeted at exactly what you offer! Not generic Home business leads.

Now I make money from these free leads even before they join my team. Wait is this free or am I actually making a profit from free advertising? Wow! The light bulb went on!!! So if I make money with this free advertising , I should be doing a lot more of it? Right? You bet! Not just more, a whole lot more! All this effort is rewarded with more and more great leads that covert at 11%. And all this advertising just stays in place bringing you lead after lead for years! If you can be consistent in placing this advertising your lead generation will multiply by leaps and bounds.

What do I do when there are more leads than I can handle? Pass them on to my down line! What a win win situation!

To learn more about generating targeted free leads follow the link below!

Bobby Winchell is an accomplished businessman with 35 years of marketing experience. http://bobbywinchell.getnetmlmprofits.com/profits/?mad=4784

Links are known to be one of the ultimate boosters for webpages. Everybody knows that they are very essential if you want to increase your rankings in search engines as well as drive traffic going into your website. However, there are a lot of techniques related to it. Which one works and which doesn’t? Definitely, you don’t want to waste your time on something that will not work after all.

Start with Two Methods in Linking

If you’re basically a new site and you need to gather inbound links to ensure that you can obtain an excellent page rank during the next Google update, you may want to consider performing two methods. These are referred to as reciprocal link building and non-reciprocal link building.

Non-reciprocal or One-way Link Building

What does this mean? This only implies that you will be getting links for your website without having the obligation to link back. This is advantageous for you as you don’t have to wait for other webmasters to link to your site before you can actually gain an inbound link for your site. Second, there are a lot of unscrupulous website owners who will remove your link the minute that they realize that you already have added theirs to your site. In the end, you have not gained anything.

There are a number of ways that you can practice one-way linking. Here are some of them:

1. Article Writing. Content will always remain to be the main driving force in any website. After all, Internet users are more interested with the information that they can get from you, more than anything else. But how do you exactly gain an excellent page rank just by writing articles?

By nature, only those who are interested with your articles will likely add a link or copy your article with your link at their website. Hence, you are guaranteed that your inbound link comes from a relevant webpage or site. In turn, you will obtain a reward from search engines, who highly favor sites with a high level of relevancy.

Second, the link going to your site is one-way, which has actually more weight to search engines than reciprocal linking. If you have more inbound links going to your site, the easier it is for you to adapt to the future changes in the algorithm of search engines.

2. Submission in directories. So far, this is considered to be the easiest for the simple reason that all you need to do is to submit your link to the right category. What’s more, there are hundreds of directories that are completely free. In the end, you will obtain a permanent inbound link going to your site. Added bonus is the fact that these directories can invite traffic from their visitors.

There are actually two kinds of directories, and both have their own pros and cons. Those that are paid are being handled by major search engines, such as Yahoo. The main advantage of going for paid directories is that you will have a prominent position in the directory. Perhaps your link will appear in the topmost portion. It also doesn’t take days before you can actually find a link in their directory, which means it will not also take a long time before your pages get indexed. On the downside, it may mean that you have to spend few hundred dollars every year. Once you stopped paying, your link will be removed.

Free directories are cheap and can still provide you with inbound links. However, it may take even as long as one year before you can find your link right at their directory. This is because your website needs to be manually reviewed.

Reciprocal Link Building

There are less and less people who are into reciprocal link building perhaps for a number of reasons. First, it definitely spells hassle for anyone. It’s usually a wait-and-see attitude for some. You need to see to it first that your link is added to their website before you will add theirs to yours. It could be vice versa. Moreover, there’s a huge possibility that you will be denied of such link partnership, most especially if you approach those well-established ones. Nevertheless, reciprocal link building still works, and it may be ideal to know the strategies on how to do this right:

1. Go for relevant websites. Ask yourself, “What is it for me to link to this website?” Since search engines are after relevancy, you may like to obtain inbound links from relevant websites. They are attractive to search engine spiders, and they are extremely useful to your targeted audience.

2. Get rid of “page rank only” mentality. You’re apprehensive because you need to find similar websites with excellent PR. If you’re basically starting out, you will likely get rejected a lot of times, unless you’re really good in proving your worth. To improve your link building ability, it could be best if you settle for sites with small PR but with interesting information. During the next Google update, you will benefit from their page rank.

Moe Tamani is a Marketing expert with a leading SEO Marketing Company specializing in Search Engine Optimization Services.

Ever since business owners have discovered the importance of websites in boosting their profits and maintain or gather new customers, they have spent a good amount of time in front of their PCs. They have been tweaking their web pages in order to conform with the SEO tricks that they are learning. On the other hand, they spend their advertising money more on pay per click campaigns than in conventional print ads in newspapers. They are also into e-mail spamming, newsletter writing, and almost every imaginable Internet advertising method. With the many techniques that you may have known by now, you will always run out of time when you’re doing Internet marketing. What should you do then? You just need to focus on these 5 huge steps to achieve top search engines rankings:

1. Get your content right. It’s already clich?, but the “content is king” approach still does wonders for search engines. This is because they prefer websites that aim to provide Internet users with quality information based on the niche that they belong to. Users, on the other hand, tend to increase your search engine rankings by adding your link at their own websites or sharing it to their friends and family members.

Nevertheless, there are some rules that you have to remember when it comes to content. Obviously, you’re not allowed to copy them verbatim from any other website, or else, you’ll be accused of plagiarism. The least thing that you can do is to at least make a rewrite. Moreover, though keywords are just as essential to attract search engine spiders, make sure that you don’t overdo it to avoid getting any penalty.

2. Choose your keywords properly. Keywords are very essential to any website. They will be your bases for ranking. That’s why it’s very important that you choose your keywords properly. If not, you may be driving the wrong audience, those who are not interested in purchasing your products or availing of your services.

Fortunately, there are different kinds of keywords tools that you can utilize when you are searching for the right keywords. Overture and Google Adwords are free for you to use. If you want something more comprehensive, you can always go for WordTracker. Judge the choice of keywords based on their popularity and the value they have to Internet users.

3. Link your pages. Links serve as guide for search engine spiders. If you want to make sure that their visit is really pleasant, then you need to link your different web pages to one another. The best option is to make use of text links, since they add relevancy to your web pages. Moreover, you can add these text links at the bottom portion of your homepage. Just focus on those pages that are very essential to your website and your visitors. Another technique is through the creation of sitemap. It will have all of the links to your web pages. As a matter of fact, it’s advisable for websites to have sitemaps. The good thing about them is that you can schedule the visit of search engine spiders to your web page update. This way, they will always find new content to index in your website.

4. Focus on the structure of sites. There are a number of people that believe that too much glitter is actually gold. That is completely untrue when it comes to SEO. Animation and Flash are usually frowned upon for two reasons. First, they don’t necessarily add value to your site in terms of SEO. Second, they can just slow down the speed during download, which, in turn, may compel Internet users to look for other websites.

What you need to concentrate on when it comes to site structures is to develop pages that are very convenient to navigate by Internet users and search engine spiders. A very good technique is to develop your pages the way that you’re going to read a book. Hence, add keywords to your top-left portion.

5. Submit your website in directories. Why should you focus on submitting your site in directories and not search engines? It doesn’t really mean that the latter is a bad move. However, as mentioned, search engine spiders will visit pages and just follow the links. If you are added in directories, you can still be found by these crawlers. Submitting in directories, not in search engines, will save you time.

There are hundreds of directories that you can find in the Internet, and though you may be tempted to submit your web pages to all of them to increase your chances, it could be best if you can seek those reputable ones. These are those that have PR3’s and up. You will benefit from their excellent search engine ranking. Nevertheless, when you’re using this technique, you must have patience as usually it may take months before you can get the result that you like. The nice thing about this is you will gain a permanent link.

Moe Tamani is a SEO service expert and Internet Marketing Services Consultant.

Google has recently launched an update for its search engine’s algorithm. Nicknamed “Jagger,” this update has resulted to critical changes in the way that Google gives weight to certain factors that it looks at in coming up for Page Rank. Because of this, there have been dramatic changes to Google’s search results. Google for its part has claimed that it is only out to give out more relevant search engine results that would maximize the searcher’s experience.

Over the weeks after the update was implemented, several sites that have not been placed in top spots have suddenly flew in ranking while some of those that have been ranked high previously have found their ranking fluctuating.

What is the update about? And what changes have been introduced into Google’s system?

Older Sites See Prominence in Results

One of the three affected areas is the domain age or the website history. Google has decided to place emphasis on the site’s age in calculating PageRank. One obvious effect of this is that older sites have suddenly appeared in the top spots of every search result page, outdoing the newer sites.

This change has brought about several questionable effects. If the older sites have a lot more information than the relatively newer site that has previously held the top spot, then it is good. But if they don’t, then Google has inadvertently prejudiced against newer sites with better quality. By default, older sites have outdated information that would most likely be irrelevant or lacking information to help a web searcher in his quest for information.

On a positive note, the greater weight on the older sites has resulted to suppression of a black hat technique of launching multiple domains just to gain ranks.

Google Recalculates Values for Backlinks

Google has also made changes to how it gives value to backlinks, or links that point to a site. Previously, Google simply calculates the number of links that point to your site (treating it as a vote of support along the way) in coming with up your page’s ranking. With this update, Google has now placed varying weights depending on the link’s age. Newer links have lesser values compared to links that have existed quite a long way before. Google has adjusted its algorithm in a manner that links start to gain more weight after periods of time.

This update has affected those webmasters that resort to link buying to build up their inbound links. No longer could they depend on these methods to quickly gain rank because any new link posted for the site would still take some time before it could build up some weight to materially affect the site’s ranking.

PageRank Loses Part of its Importance

The latest update has resulted to lesser importance for the PR value in the calculation of ranking. Google apparently has realized that a high PR value is not at all related to a web site’s relevance and importance to a search query. PR, after all, is calculated by the number of backlinks to a site together with an importance factor that is determined by how the site being pointed to is related to the site making the referral. High-quality links carry the heaviest weight in the calculation, since these links are coming from sites that are considered relevant (and thus important) to the site being referred.

PageRank has come under various abuses by some SEO experts that use black hat techniques to artificially inflate sites’ PR values. While having high PRs serve little to the page’s actual ranking in results, artificially high PR sites can once in a while swindle a link-buying webmaster to buy links from them.

This is related to the practice of PR buying, where a webmaster buys rights from a high PR site to post a link to his site. This practice stems from the long-running belief within the SEO community that a site being linked by a high-PR site gets the PR value of that site. Hence, webmasters buy links from high-PR sites for that purpose, although with the age delay addition to the algorithm this practice has lost its effectiveness.

There has been speculation that PageRank will be replaced by TrustRank, a similar algorithm used by Google’s competitor Yahoo although this has never been proven by public statements. It is also said that Google might have decided that TrustRank is irrelevant. Since they are similar, Google could have concluded that its own PageRank algorithm is irrelevant as well, although most people find this unlikely.

Moe Tamani is a Marketing expert with a leading Search Engine Marketing Company specializing in SEO Marketing Services.

Google, Yahoo! and MSN are the three biggest search engines in existence today. People use any one of these three to make searches for any kind of information that they want to look for in the World Wide Web.

Because of the rules governing intellectual property protection, each of these search engines are ruled by specific algorithms and procedures that they follow in arriving at each page’s ranking among search results. However, despite this, you would probably see that there are sites holding the same ranks in each of the big three.

While the task of search engine optimization for each of these three engines could be daunting, it is not impossible because some sites have managed to gain high ranking in all three.

As an SEO specialist, you should be able to have at least some knowledge of how each of these three engines work. Having this knowledge will help you in planning how to optimize your site’s content in an effort to rank highly in these search engines.

MSN

When you are optimizing a page for the MSN search engine, you should place importance in weaving a theme around your site, and build up a number of relevant backlinks or those links that point to your site from an external source.

Of the three, MSN is the easiest for SEO specialists to optimize for. This is because it easily sees newly posted content and inbound links, so even if your site is new it still stands a chance for high ranking if the theme requirement is met and has a solid number of inbound links. At this time, MSN does not weigh links’ value through age and history like the other two engines do, so it is relatively easier to gain a higher ranking in MSN.

Some people would probably not bother around in concentrating SEO efforts for MSN since it is the less used engine among all three, but data show that MSN users participate in e-commerce transactions more than the users of the other two engines. Thus, if you are engaged in Internet marketing, you should keep in mind to structure your site effectively for MSN.

Google

Google uses a strict algorithm to filter out sites for relevance to its users’ search queries and is the most difficult to optimize for. Unfortunately for many SEO specialists, Google also holds the spot for having the most people using it for searches. This means that webmasters (clients for search engine optimizers) are more likely to give you instructions to optimize them for Google.

With its latest update (nicknamed Jagger), Google has implemented an age delay criteria. This delay means that as time passes, inbound links to your site gain more and more weight. This is good news for those who have managed to stay around long in the World Wide Web and have built significant numbers of links. However, this could mean more difficulty in SEO efforts for newly established sites.

Like MSN, Google also places weight to a site’s relevancy to a theme instead of just singular keywords. Sites that have more relevant internal pages than irrelevant ones are more likely to earn the top spot in Google’s results.

Yahoo!

SEO efforts for Yahoo! until recently have been similar in nature to tactics used in structuring a page to gain a high rank in MSN. In short, if you can optimize your page for MSN, you won’t have to do anything much for Yahoo!

However, Yahoo has recently adopted an algorithm that is similar to Google including the age delay factor. Just like Google, SEO’s could expect for some considerable delay before the inbound links that they have built for a site can gain some value in the calculation of ranking among Yahoo’s search engine results.

Tips in Optimizing Pages for All Three Engines

Now that you have understood how each engine arrives at each search result’s ranking, you can then plan your SEO tactics accordingly so that you could gain some rank for each of them.

As you could see, each of them place similar emphasis for website content. This means that you should first concentrate of building content that satisfies these engines’ theme density requirements. Your SEO efforts at this point should focus on building content that is built around a certain theme, and you should putting pages that deviate from it lest you want to lose some of your points for relevancy.

Link building for your website is still important, however, MSN treats links differently from the way Yahoo and Google does. With their age factor, it would take you some time before you could gain your desired ranks in those two engines.

However, MSN offers you an avenue to gain a top rank with your inbound links because it has no age delay criterion. As your links gain in age, they would naturally gain some weight with Yahoo and Google. Thus, you should first concentrate your efforts in ranking in MSN through inbound links and expect a similar result to follow after a while in Yahoo! and Google.

Moe Tamani is a Marketing expert with a leading Search Engine Marketing Company specializing in Internet Marketing Services.

Web designing and search engine optimization (SEO) seem to be two very different concepts. Nevertheless, you need to be able to combine both these elements in your business website for two reasons: good design will drive traffic to your site while excellent optimization of your webpages will increase your rank in search engines. All in all, you will benefit through obtaining your desired ROI for your business. There’s much better sales conversion rate.

Where do these things differ?

Certified web designers and SEO specialists see things in different perspective. This could be because of the orientation they have about their own respective roles in website building. Take these, for example:

1. The use of Flash in websites. At an SEO standpoint, the use of Flash in business websites is often discouraged. First of all, it doesn’t really improve your rankings in search engines. As a matter of fact, it can be very detrimental as it becomes a lot harder for crawlers to check on your content and have your web pages indexed. Second, Flash takes sometime to download. Because there are wide choices of websites available, Internet users don’t have to actually wait for your web page to download.

Meanwhile, for a typical web designer, Google has the ability to read Flash. Hence, you will not only capture the fancy of your Internet visitors, but you can also not worry about not getting indexed at all.

2. Multiple optimized content pages. Though Flash websites can still be indexed in search engines, SEO specialists believe that for you to be able to do that you must be able to compensate this elaborate design with a lot of well-optimized pages. If not, you wouldn’t be able to guarantee any inclusion, as search engine crawlers can only read texts, not Flash, Java, or HTML files.

3. Conversion. Web designers, meanwhile, believe that it doesn’t really matter if you have well-optimized pages or not because what’s actually important in any business website is your conversion rate. You should have the capacity to convert your traffic to regular customers. Because of the beauty of Flash, web designers have an inkling that it will be a great method for easy conversion.

How do you exactly choose a web designer?

Based on the things above, you know that you both need a web designer and an SEO specialist working on your website. However, looking for them is like searching for a needle in a huge pile of haystack. It’s even difficult to search for just one competent person, how much more for two individuals? Yet you should always persevere as the rewards are always long term and something that will truly be beneficial to your business.

Here are some ways on how you can pick the right web designer:

1. Make sure that he is competent to do the job. Keep in mind that a true-blue web designer will get you that far. You are looking for someone who doesn’t only know how to create fabulous designs but also understand why he needs to settle for this layout and not the other one. He must know the essence of SEO and apply these to his own web design.

For example, when it comes to SEO, linking related pages in your website will guarantee excellent search engine rankings. You may also need to add a sitemap to contain all the links in your site and make it convenient for search engine spiders to index your pages.

2. Look for a portfolio to prove their worth. You basically don’t need to work with an experienced web designer for your website. What’s important is that the person is capable to do the job. For him or her to be able to do that, you may want to ask for his/her portfolio. Make sure that you have certain criteria in your mind by now, so you will be able to have something to compare their works with.

3. Make sure that they’re very easy to work with. Communication can sometimes be a headache once you start working with a web designer. Usually, they work in their respective homes, so you have to rely on instant messengers and e-mails. Ensure that they can easily be reached and that they can instantly pick up whatever concept that you may have in mind. After all, it’s still going to be your business website.

4. He can actually maintain your website. The process of online business will always be continuous. Everything doesn’t end with having a business site. You shouldn’t just stop on optimizing your website today. Rules in SEO will change over time, and you must be able to cope with it. One way to do that is to look for a web designer who can maintain your site, so you don’t get lost among the pages of search engines.

Moe Tamani is a Marketing expert with a leading Dallas web design company specializing in SEO web design services.

You don’t need to be taught over and over that one of the most effective and powerful ways of obtaining the best position in search engines is through link building. Because of this, there are already a lot of webmasters that would either send you an e-mail or drop you a call, requesting for a link exchange with you. In the same way, you may already have a list of high-ranking related websites that you may like to exchange links with anytime soon.

Reciprocal links, in essence, are good. But if you want to make sure that you can establish a better ranking and be able to maintain it for a very long time, you should go for non-reciprocal link development. This is because it has more weight than reciprocal links.

What do you get from non-reciprocal link development?

There are two very excellent reasons why non-reciprocal links appear to be more preferred than reciprocal links:

1. You can save time and energy monitoring the links. In case you don’t know, it’s already a common strategy among unscrupulous webmasters to add your link to their website just so you will add theirs to your webpages. However, they will remove your link without your knowledge later on. This is to make it appear to search engines that these are non-reciprocal links and that you wouldn’t be able to benefit from an increase in their ranking. On the other hand, you may also have to watch out for the links you added into their website, as a decrease in their rank may significantly affect yours.

With non-reciprocal linking, you no longer have to worry about these things. These are one-way links that are often permanent, simply because the webmaster believes that your link is very much useful to their Internet visitors.

2. Non-reciprocal links have more value than reciprocal links. Webmasters add your link to their sites because they understand the relevancy and the overall worth of your page to Internet users. Meanwhile, search engines highly favor relevant pages. They are easily indexed.

How do you get a non-reciprocal link?

Indeed, non-reciprocal link development seems to be one of the best methods to make sure that you can drive traffic to your site, increase your ROI, and boost your rankings in search engines. However, it’s not going to be real easy. After all, you actually know by now that there’s no such thing in this world. Nevertheless, if you just learn to practice the following strategies, one-way links will never stop pouring in.

1. Submit your websites to directories. Perhaps one of the easiest methods for non-reciprocal linking is to submit your web pages to directories. Oftentimes the requirements aren’t that difficult to meet. As long as you can prove that your website is worth adding to the directory, it’s unlikely that you wouldn’t get accepted.

There are, however, two ways on how you can accomplish this. You can settle for organic listing, in which you don’t have to pay any fee. It will take a while, though, before you can find your link in the directory. If you want something really speedy, you can always pay a guaranteed review, which will also give you a good spot in directories.

2. Develop a compelling content. There’s definitely a well-thought-out reason why people would call content as king in the World Wide Web. This is because majority of Internet users dig for information more than anything else. Hence, if you want to make sure that you get linked due to your content, focus on the message that you want to deliver. Work on subjects that will always pique the interest of your readers, so they will be encouraged to always add your link to their blog and websites.

3. Submit your articles to directories. Submitting your articles to various e-zines and article directories will make the process of non-reciprocal linking a lot faster. What’s more, it’s like you’re hitting two birds in one stone. You will not only obtain a one-way link from the website or the blog where you article and link is placed, but you can also earn an inbound link from the article directory itself.

The rules in article directories are a lot more specific than other directories, however. You have to take time in reading their author guidelines before you even submit your articles to them. One of these will concern about your text link. Usually, you are advised to add it in your resource box rather than in your body.

Non-reciprocal linking indeed is not an easy feat. But it doesn’t really mean that you wouldn’t be able to accomplish it. You have to ensure that you will always abide by the rules of the game—that is, you don’t resort to any unethical practices. They will only damage the reputation of your site and your business, and you will be suffering from the consequences of your actions.

Moe Tamani is a Marketing expert with a leading Search Engine Optimization Company specializing in link building Services.

Since its introduction to the public, the Internet has become a very versatile medium used for almost anything. People use it to sell things, to buy items, to publish works, among others.

Because of the huge influx of information, search engines were created that the user can use to browse for the information he is seeking. Search engines save time for a person, because he doesn’t have to manually pick through every site and information just to find what he is looking for.

If you’re a businessman engaged in enterprising through the Internet, how can you use search engines to your benefit?

Make Sure Search Engines Find Your Page

In order for you to bring your business to the general public, you must see to it that your page is found and indexed by search engine spiders when a search is invoked. Not only that you have to make sure that your page gets a high rank among other results so that it can attract more customers.

Search engines have a complex algorithm when they rank search engine pages. The first consideration is relevance to the keyword being searched. Your site must be about the keyword or related to it in order to be indexed and given a high among other results. This is where search engine optimization comes in.

All About SEO

Search engine optimization is all about making your page easy to find by search engine spiders. Specifically it is all about structuring your website’s content around a keyword or theme. This means that you have to come up with a theme for your website, i.e. what your business is all about.

Once you have decided on your theme, you then need to come up with a list of keywords related to your theme. These will be the primary keywords on which you will center the individual pages of your site later on, so make sure to choose the most competitive keywords for your site. Competitive here means those keywords that have incurred the most number of searches but have least competition.

Keyword and theme density is the name of the SEO game. Keyword density means that your content has to mention the primary keyword a certain number of times. The search engine spider counts the occurrence of this keyword in judging if it is relevant to the search or not. Theme density, on the other hand, means that your website must stick to theme and must have little or no miscellaneous pages at all.

Pay Per Click Marketing

Search engines are also breeding for the latest trend in online marketing: pay per click advertising.

Pay per click involves the use of advertisements that appear on search engine result pages. These advertisements are links to e-commerce sites. When a user clicks on the link, the businessman would pay for that click to the PPC firm offering the service to him.

Pay per click is an innovative and effective way of online marketing. This type of advertising and marketing is also very affordable, so a businessman can control his advertising expenses with PPC.

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Viral marketing is just one marketing technique out of many that exist today. However, both new and established businesses still rely on the technique to effectively distribute themselves unto the mainstream society.

What is viral marketing exactly?

Definition of Viral Marketing

With the rapid and widespread use of computer technology nowadays, uninitiated people are sometimes led to believe that viral marketing is done through the use of viruses or Trojan horses. Actually, this is far from truth. Viral marketing makes use of legitimate and non-damaging ways of marketing products to the public.

Viral marketing makes use of the “word of mouth” strategy in order to make the public aware of a certain business and its offerings. This is done through several ways. The end aim is to disseminate the information to as much an audience as possible.

This is why the name of the technique is called “viral.” The spread of information from person to person is akin to the replication behavior of both computer and biological viruses. Viruses attach themselves to certain body cells in the body, and goes along with their divisions in order to spread. In the context of computers, this means that the virus spreads itself by going from file to file and injecting its code into the source, so that when the file is run, the virus’ replication code is also executed thus ensuring its multiplication.

Advantages of Viral Marketing

In viral marketing, the rate in which your business is brought to the awareness of the desired audience is rapid. There is minimal effort from your part in this matter. The only thing you need to do is to get the fire started, and it will spread on its own. In this case, the only effort you’d need is the initial propagation and the part of making the business attractive enough that people would want to spread the word about it to other people.

Viral marketing has proven itself effective in the past. Perhaps the best example of this is Hotmail. Hotmail made use of viral marketing to bring its desired audience to its net of influence. As a result, Hotmail today is one of the largest free, web-based email providers in the Internet today.

Ways of Initiating Viral Marketing For Your Online Business

Viral marketing has evolved in various ways to survive in relevance to current technology and media. It exists even today, when the Internet is used as the prime media not just for doing business, but for virtually anything else.

Viral marketing is virtually easier to do nowadays with the second generation of the World Wide Web, or Web 2.0. Web 2.0 is characterized by the rapid rise of social networking websites. Marketers have taken advantage of this evolution and adapted their viral marketing techniques.

Social bookmarking sites, like http://Digg.com, is very useful in this context. Social bookmarking sites exist for users to share important media and information with other users of the website. Businesses can establish a blogsite through which they could post information that anyone can read, always with a link to its website that a user can visit for more information on the subject matter of the article.

If people like the information in the blog, he or she will share it with other people through these bookmarking sites. Through this mechanism, your business will attract more and more potential customers faster.

Are you living in the Philippines and wishing to buy or sell something within your area? Business opportunities await you, so come and visit MyMarket.ph.