Jurugan Blog

Keep the momentum going after a conference by getting in contact with the leads you’ve collected. Usually when collecting business cards, the information on the cards is current. So, why not contact your prospects immediately after the day’s event? A simple, ‘thanks for coming by the booth,’ or ‘good to meet you,’ will suffice. You should include a link to information on the Web, or attach marketing documents. Immediate follow up tends to make a good impression on your prospects.

If the person you met didn’t offer an email address, you should mail a similar message in the post. Also send post message to those who you’ve already emailed. When considering that about 70% of emails are screened by spam filtering software, you can’t be sure that your email message has reached your prospect. A second message by another message may increase your odds of reaching the intended recipient.

When preparing to go to a conference, bring along some pre-addressed overnight mailers. Then you can send your leads directly back to the office each night. Next it’s time to do the data entry work. If the people at your home office are too busy with other tasks, you may want to contact a temp agency to find someone with appropriate skills who’s ready to report to the job within an hour or two.

Once you have the new prospects entered into the CRM system, set a time to call them. Give prospects a few days to return home and get back to work. You can maximize the productivity of these calls by scheduling them in a set of around ten calls, keeping distractions at a minimum. Scheduling the time in the middle of the morning tends to work best. The best part is that these aren’t cold calls; instead, they are follow up calls to prospects who have already exhibited a prerequisite interest in your product or service.

When making the calls, be sure to introduce yourself by stating your full name and company. Ask if you’ve reached them at a good time; this is courteous and by this you can determine if you’ve reached them at a time that is good for them. If you haven’t, you can just ask the prospect when would be a better time to get in touch with them. The purpose of the call is to realize the prospect’s motivation for attending the conference and stopping by your booth. The answers you receive could help you realize the prospect’s situation, and their likelihood of making a purchase in the future.

Research indicates that only about 25% of purchases happen within the first six months after making contact. About 50% take a year or more. By staying in contact with your prospects by relatively inexpensive methods such as postcards or email, you could save on expenses; save the marketing calls for your most qualified leads alone.

When creating a marketing communications campaign, you should be able to answer some basic questions such as, ‘Why do I need your services?,’ ‘Why should I select your company over some of your competitors?,’ and ‘What are the primary reasons why I should make a purchase from your company?’

It will be possible for you to reach success in your sales goals by reaching the right prospects with the right offer at the right time. This can be attained by maintaining ongoing follow up communications on a consistent schedule of follow up.

M. H. “Mac” McIntosh is described by many as one of America’s leading business-to-business marketing and sales consultants and an expert on sales leads. http://www.sales-lead-experts.com.

article body: Now, when I say Super Affiliate Marketers I mean those guys and girls who are in that top one- percent of the three percent who actually make a living out of affiliate marketing. Not the ninety seven percent that fail to sell anything and not the two- percent of the three- percent who just get by or who make a moderate amount through their efforts.

Now that top one- percent will include people like Stone Evans and Ewan Chia, you know the ones. Those who are making a seriously disgusting amount of money from affiliate marketing, those that we all wish we could emulate or even better. So what makes them so special? What skills do they have that the rest of us lack? In truth, without wishing to insult anyone, probably none.

The real difference between the Super Affiliates and we mere mortals, the secret to their success, is knowledge. They have mastered the lessons that we are learning now. They have gained the experience that we seek. And, probably most importantly, they employ what they have learned to always improve their techniques.

Whilst we flounder through the masses of hype laden sales pitches of other affiliates, enticing us to buy their latest marketing strategy, (which will, of course, increase both your opt-ins and your sales by some unbelievably extravagant percentage). The Super Affiliate has learned which strategies basically do work and which do not. They spend more of their time developing tweaks to those strategies to improve their percentages.

I know I used to imagine Super Affiliates as people who spend very little time on the Internet whilst money just flowed into their accounts and they got richer and richer. Having had a little longer to explore affiliate marketing now I understand that this is most definitely not the case. They may not have to work as hard as say you or I to make money but they still do. More over they work smarter than we do; they have learned all the little short cuts that you can employ to get the job done quicker. They also understand that the only people who really get rich in any market are those who have their own product to sell so they must spend some time developing new products for niches that interest them.

I also believe that they must have multiple irons in the fire. In my short time in affiliate marketing I have quickly come to realize that you are unlikely to find just one product that will make you rich and you must generate many small lines of profit if you wish to have a sustained income.

The final thing that I have noticed that the Super Affiliates do and we should all (we mere mortals anyway) be grateful for this, is they love to teach others how to emulate them! Of course they will charge you for the privilege, but then that is their right and to learn from people whose names you have seen all over the Internet is a wonderful experience. You know in advance that they have “made it”, so you also know that what they tell you is the genuine article, the breadcrumbs that will lead you on your trial to success, all you have to do is learn what they tell you and then act upon it!

Neil Mansley is the owner of http://www.NeilMansley.com and writes articles about his experiences in the affiliate marketing industry. To learn more Neil recommends you visit http://www.NeilMansley.com/ewen-chia-super-affiliate.html and for a great way to start affiliate marketing you could try http://www.NeilMansley.com/pips

article body: So, you have your website and you know that you want traffic. What would be the point in putting in all that effort to build your website if no one was ever going to see it? You have set up some traffic exchanges and some banner advertising but you were hoping to get some visitors from the search engines without having to do PPC (pay-per-click) advertising, what are you going to do?

Well, in a word (three words actually!), Search Engine Optimization or SEO for short. Now there are lots of people and companies out there who try to make this sound a lot more complicated than it is. Their reason for this is simple, if you are a bit worried about it, then you will pay them vast sums of money to do it for you rather than having a go yourself.

Now, I readily admit, that I am no expert on the subject. There may well be some esoteric techniques that these people and companies use that I do not know about. But what I have learned, is that you can do an awful lot for yourself before you even need to think about calling in an expert! I advise that you make a back up of your website before making any alterations so that if you do have a major problem you can restore your original site quickly.

In essence, all SEO is making the search engines crystal clear on what your website is about. This is achieved by carefully choosing “keywords” i.e., words that describe what your website is about, and ensuring that these keywords are used in the correct places and acceptable regularity throughout your site. Also, the use of “links” to your site from other, similar topic sites. These “links” show the search engines that your site is seen as something of an authority on the keywords you have chosen by other websites.

All you need to achieve this is a “keyword” generator/search tool, a tool to help you create links and a little time to work it all together. (A good guide close to hand is also very useful and you can find many online. I would recommend anything by Brad Callen.) Having chosen your “keywords” carefully (ideally so there are less than two million competing sites, i.e. sites using the same “keywords”) ensure that they are in your sites “meta tags” and your “title” and the wording on your index page. If you have a logo or image on your index page you can also place your keywords in the text alternative description of these.

Just these few changes and the introduction of some “links” will greatly improve your position in the search engine results and hence improve your traffic. There are other tricks (obviously!) that you can use and many of them can be found in free guides online. You do need to be aware that over use of your chosen keywords can be detrimental to your sites search engine results – It is something that they look for and consider “cheating”

In conclusion, is SEO worth it? In short, YES! You may not want to try it yourself and you may prefer to pay someone to do it for you but you should most definitely get it done if you want to increase your natural traffic.

Neil Mansley is the owner of http://www.NeilMansley.com and writes articles about his experiences in the affiliate marketing industry. To learn more Neil recommends you visit http://www.NeilMansley.com/internet-marketing-software.html and for a great way to start affiliate marketing.

I started into Network Marketing to find a way to make additional income. I was making a 6 figure income in my store front business, but I was maxing out my time and because of my exceptional skills in my chosen profession I was unable to employ anyone who could meet the quality standards I have set for my work.

What was I to do? I already have some of the highest pricing in the industry. I cant work any more hours. How was I going to create any more income?

I found an opportunity that look so good to me! I loved the product! It was almost unbelievable! I bought in, $3,500.00 later I began training. Yes I was learning but only bare bones not the complete picture! 8 weeks later and an additional $4000,00 spent on advertising, not a single sale!

I placed banner adds, I bought leads, I called leads, I sent auto responder email campaigns out, I bought more leads and more leads. I bought Teleblast voice broadcasts. These were blocks of 10,000 leads loaded into automated calling software which called all 10,000 leads in about 2 hours. The leads hear a prerecorded message and “opt in” by leaving there name and phone number.

These were great leads, very responsive. In one week I drove over 400 people to my website without a single sale. What went wrong?

First of all I learned I am not Dani Johnson! I am terrible at calling people!

Secondly I jumped around way to much with my advertising methods. Instead of becoming proficient with one type off add, I was running willie nillie from this add to that add. I needed to concentrate on one and get really good at that till I produced positive results!

How do I turn this around? How long could I keep throwing money at this problem without a return?

Well let me tell you I found a way to generate FREE LEADS! The best thing is these leads are the best, most targeted leads I’ve found! With a conversion rate of 11%!!!! These leads will be targeted at exactly what you offer! Not generic Home business leads.

Now I make money from these free leads even before they join my team. Wait is this free or am I actually making a profit from free advertising? Wow! The light bulb went on!!! So if I make money with this free advertising , I should be doing a lot more of it? Right? You bet! Not just more, a whole lot more! All this effort is rewarded with more and more great leads that covert at 11%. And all this advertising just stays in place bringing you lead after lead for years! If you can be consistent in placing this advertising your lead generation will multiply by leaps and bounds.

What do I do when there are more leads than I can handle? Pass them on to my down line! What a win win situation!

To learn more about generating targeted free leads follow the link below!

Bobby Winchell is an accomplished businessman with 35 years of marketing experience. http://bobbywinchell.getnetmlmprofits.com/profits/?mad=4784

There they go again.

One more time.

Friends and family spouting off Negative comments about your business and your future. You get so mad sometimes that you just want to walk away and say, “forget it.” You stare at them and wonder what to say or do, but yet the words only get caught in your throat.

You do attempt to play some form of “verbal judo,” but they have you in a head lock with their words and you just slink back into the chair and feel defeated.

But here is the worst part and the most hurtful part to their negative comments:

They actually make sense with their logic. Ot at least seem to.

You stand or sit there and just take the negative spew. And you just wish you knew what to say. But you remain silent and actually start to ask these questions:

“Could they be right?”

“Could they actually have a point here?”

“What if they ARE right?”

And the doubt and the fear slowly start creeping in, and you start to question your decisions and future.

This happens everyday in the land of home businesses. Negative people start to try and stop you because of their own fears and insecurities and many times- they are very successful.

But it is time that cam to an abrupt halt.

Understand this:

Negative well meaning people are still — negative. (Read that again.) They may mean well, but there has never been any Success accomplished in any home business with a negative focus and a negative language.

So what do you do?

Here are 3 things that can say to help neutralize the negative comments when they appear:

1) “I appreciate that comment, but let me ask you a question: Who in the world sold you on THAT?”

2) “Thanks for sharing, but what you just said does not match up at all to what I have researched about this company and products. Would you like to see a little of my research?”

3)”That is an interesting way to look at it. There are several other ways to look at that I have found as well. Let me explain…”

And there is also a secret to doing this:

CONFIDENCE.

It is called the single most powerful “velvet hammer” when you answer a negative prospect. Confidence tells the negative MLM prospect that you understand that they have an “opinion” but you are not buying what they said. They will FEEL that in your words.

Most negative prospects are just that way: negative.

So you have a decision to make:

Are you going to let the negative mlm prospect influence or even dominate your business, or are you going to continue with confidence and not worry about the naysayers?

It will determine much about your future success in your MLM and Network marketing business.

blessings…doug firebaugh

http://www.passionfire.com

http://www.mynmti.com

Doug Firebaugh is one of the top MLM Network Marketing Trainers in the world. Over a million people a month read his training ezine. He spent the last 7 years traveling the world speaking and training on Success. He lives in Birmingham Michigan, and you can receive a FREE subscription to his training ezine- The MLM Success HEAT- at: http://www.passionfire.com/pf_heat_4.html http://www.passionfire.com

Ever had an uncomfortable feeling when you’re reading someone else’s copy? The copy wasn’t sincere, and you picked up on that immediately. Although copywriting is simple - it’s sales - you can’t fake your copy. Emotions shine through your words. Discover how you can eliminate customer doubt and make sales in this article.

I teach copywriting, and new writers sometimes say: “I don’t want to write cheesy copy - you know, like those long sales letters you read online.”

This is a great time for the newbie copywriter to learn about SINCERITY in writing copy. My response is always: “No one wants to write copy that sounds hyped and fake, let’s look at how to avoid that.”

So here’s how:

How to Handle and Overcome Doubts With Sincerity, You Can’t Fake It, That’s Why Some Online Copy Sounds “Cheesy”

It seems like magic, but intent shines through words. I’m sure you’ve read email messages where you just knew the writer was seething with rage, even though the words were very polite.

Equally when you’re writing copy, if you fake it, people will know. Your copy will sound cheesy, because you’re not being sincere. Sometimes untruthful copy is written deliberately, to mislead.

Often however, the copywriter doesn’t believe in the product, and he thinks that the way around that is to hype.

Please avoid hype. Tell the truth in your copy. Use the product or service before you write about it; or talk to people who do use it, and find out what their experiences are.

You can write about products you don’t understand - I’ve written about concrete rebar, pathology tests, and hematology, for example, so when you write copy you must research enough so that you feel comfortable that you’re telling the truth, and that the benefits you’re writing about are real.

When you tell the truth as you understand it, develop some enthusiasm for the product, and believe in the product, your copy will sell, because your own feelings will shine though the words.

There’s More to Benefits - Use Them to Get Into the Heart and Mind of Your Customer

Your copy also risks sounding cheesy if you write for “everyman.” There is no product which is for everyone. Each and every product has an audience. Yes, a product may have several audiences, and if it does, you need to write different copy for each audience.

When you understand the challenges of the people for whom you’re writing, your copy will sell, because it resonates.

Tell Stories, but Only if They’re True

Copy sounds cheesy if you tell fake stories. You know, the “Cinderella” rags to riches tale you read in 80 per cent of Web sales pages:

“I was homeless, disowned by my family… and then, I discovered X. Now here’s a picture of my speedboat, my Mercedes and my architect-designed house.”

Yeah, right.

Certainly you can tell stories in your copy, and the best source for stories is customer testimonials.

Ask Your Customers for Testimonials

Testimonials are vital, because when you use real customers’ stories in your copy, they sound real because they are - they have verisimilitude.

Occasionally customers don’t want their names used, because of privacy concerns, and that’s fine, you just want to know what their experiences with the product are, so you can help others with the same challenges.

So let me leave you with this thought: if your copy is created to help people, and you believe in the product, your copy will shine with sincerity. Copywriting will be fun for you, and your copy will sell.

Copywriting is a business essential. Never pay for a copywriter again: do it yourself with top copywriter Angela Booth’s ?Copywriting Master Class - Ten Weeks to Copywriting Genius?. Want fast copywriting skills? Angela’s bestselling ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days.

A useful article on how to get what you want from your advertising.

Don’t treat your marketing goals the way you treat your New Year’s resolutions. Many business owners start out with good marketing intentions but fail to stick with them. In my view they fail because they lack a well-reasoned written marketing strategy. Here is an easy 5-Step Guide to achieving your marketing goals.

1. Set just a single simple goal you can achieve in a year or less

Lots of marketers set too many goals at the same time and impossibly short times for these to be achieved. Soon these plans start to founder and the goals are usually unmet.

Rather set one goal and focus your energy on achieving it. Achieving one goal will give you the confidence to move onto further goals. You may have to simplify your goal to make it achievable in twelve months. I recommend this. Anything that can’t be done in a year will most likely not be done at all.

An example of a single simple goal is to increase your business’s income by $100 000 in one year. That’s pretty clear. Either you have improved your turnover in twelve months by that amount or you haven’t.

2. Put your goal in writing and set a reasonable completion date

People who achieve their goals are invariably those who take the time to write them down. In addition, they write down the steps they need to take to achieve such goals. The example above would be written something like this: “I will increase turnover by $100 000 by 31 January 2009 by designing and implementing an effective marketing program.”

3. Break down the goal into smaller objectives - with deadlines for each one. Then break these down further into smaller, dated tasks. Write it all down!

Short-term objectives are the tactics in your larger strategy. List of the objectives you need to meet. For instance, if you plan to increase turnover by $100 000 and your average gross revenue per sale is $500, then you know you must add 200 sales in the year. This equates to about 16 additional sales per month, or about four per week.

A list of objectives with their dates and associated tasks might look like this:

OBJECTIVE #1: To implement a strategy to increase sales

Date Due: March 1

Task 1: Develop a prospect gathering plan to garner the names of potential new clients from existing clients.

Date Due: January 23

Task 2: Develop a special offer letter for potential new clients to encourage appointments.

Date Due: January 26

Task 3: Develop a referral reward system…………….etc. etc.

Task 4: Share your plans with others

Share your written goal and objectives with partner, friend, mentor – anyone who wishes for your success. Involve them in your subsidiary objectives and deadline dates. This is an important step. If you hide your marketing goals it’s easier not to achieve them!

Task 5: Pat yourself on the back

When you achieve an objective, draw a thick line through it on the list. This is a huge psychological booster. Also give yourself a tangible reward: buy yourself a music CD or take yourself for an aromatherapy treatment.

James Copper is a writer for http://www.bigstrategies.co.uk/blog

An Article That Can Help You With Your Business.

The holiday season will soon be here! Now is the time to start your strategic internet marketing plan. A recent study by BizRate stated that 34.9% of online holiday shoppers will start as early as Halloween this year! You want to make sure the first fold of your website is full of the information holiday shoppers need to know before they’ll decide to buy - in this way you will capture their attention. The term “first fold” refers to the portion of your web site people see first, before they scroll down or click on any links.

In order to maximize your holiday conversion rates, make sure your top fold includes:

Your shipping information - If you have the ability to offer discounted or even free shipping, include some mention of this in the top fold of your site.

Holiday specials and discounts: It’s best to offer some special deals on your products to attract your visitors to buy! How about a special discount for those last-minute panic-shoppers? Or perhaps an early deal for the customers who make a purchase before a certain date?

Make sure you explain exactly what kind of benefit they’ll get from your product or service, and then don’t forget to also mention how giving the present will provide benefits for the giver, not just the receiver. Try to think like holiday shoppers and speak to their needs: an opt-in offer such as a “Holiday Buying Guide” which would tell people more about your products and explains why they would make great gifts.

Holiday-themed headlines and sales copy: Make sure your headline addresses the needs of the visitors - they are choosing a gift for a friend or family member so keep this in mind.

Free gift-wrapping service: This is an excellent way to attract your customers even more so without much additional cost to you. Paper and ribbon will not cost very much and you can make any humble package look like a glamorous holiday gift!

Urgency builders: Why not include a little “countdown” box in your first fold? You could use this to tell your visitors how many days there are left to Christmas, or how many days there are left to the shopping deadline for gifts to arrive promptly.

Another option for your site would include installing a Hover Ad with an urgent holiday message. This could let visitors to your site know exactly how long they have left to make a gift purchase. Your Hover Ad could be used to offer a special discount coupon to people who join your mailing list, or you could use it to advertise your holiday specials and encourage your visitors to sign up for more information.

With all of these quick and easy ideas in mind, don’t let your competitors get there first! Remember, it’s never too early to launch your strategic internet marketing plan for the holidays. Watch your profits rise this season and be astounded by the results.

James Copper is a writer for http://www.bigstrategies.co.uk where you can find marketing tips

Copywriting is a prime business skill that’s easy to develop, and will help you to make your business successful. We’ll look at five easy copywriting tips to boost your copy’s effectiveness in this article.

You may be wondering: why bother learning copywriting? Simply because it frees you.

Yes, you can hire copywriters, but that takes time: your favorite copywriter is busy, and if you need him for every tiny marketing chore, your competitors will eat your lunch.

So here are five tips for effective copy:

1. Use “YOU” to talk directly to your prospect

Using “you” makes your copy personal. You’re talking directly to your prospect. Consider the difference between:

* “We’ve been in business five years….”; and

* “You know you can rely on us, because you …”

You’ll find that when you use “you” in your copy you get right on your prospect’s wavelength. You start thinking from his point of view, rather than your own, and this is vital for effective copy.

2. Postscript power - remember the P.S. and make more sales

I love junk mail. Part of my affection for it is professional curiosity; I want to see how other copywriters handle copy, but a major part consists of pure interest too. I love a great offer.

However, my time’s limited. So I read the headline of the sales letter, and the postscript. If they don’t grab me, I toss the letter.

So when writing sales letters, focus on the headline, and on the postscript. You’ll make more sales.

3. Long copy or short? Your choice

Copywriting is salesmanship. When you’re wondering whether to write short copy or long, think about how you would approach the sale in person. What would get the prospect’s attention?

Sometimes of course you’re constrained by the medium. You can’t write a two-page sales letter if you’re creating a quarter-page magazine display ad. But if you’re writing a direct response letter, or Web sales page, you can write long, or short. Your choice.

Here’s a tip: beware of “laundry list” copy - long lists of benefits of your product. You can lose control with laundry-list copy easily, so aim to keep your buyer reading by using suspense.

4. Knowledge counts - use the product, evaluate the service, talk to users

Fake copy is easy to spot. Lack of knowledge of the product is the reason you see so much “cheesy”, hype-ridden copy on the Web. You must know what you’re selling. Touch the product. Use it if possible. Evaluate the service, and talk to users.

You need direct knowledge of a product to write effective copy. Get that knowledge any way you can.

5. Pay attention! Get noticed

If your prospect ignores the headline, you’ve lost the sale. So your first aim in writing copy is to get attention.

Because they’re so important, headlines can be difficult to write, but write your headline you must, because the rest of the copy flows directly from the headline. So write your headline, and assess it when you’ve finished writing the copy.

Often the perfect headline will only come to you once you’ve completed the copy, as a flash of inspiration.

So there you have five easy copywriting tips. Use them for effective copy, and make sales.

Copywriting is a business essential. Never pay for a copywriter again: do it yourself with top copywriter Angela Booth’s ?Copywriting Master Class - Ten Weeks to Copywriting Genius?.

Want fast copywriting skills? Angela’s bestselling ebook “Seven Days To Easy Money: Copywriting Success” takes you from novice to pro copywriter in just seven days.

Online advertising is a unique and ever evolving form of advertising your product in the digital space. One effective way to market your website is with pay per click ads placed on search engines where you only pay when a user clicks on the ad to visit your website. During the set-up phase, you bid on keywords that you predict your target audience to use when searching the web. When the user searches the keyword(s) you selected, the ad will show up as a “Sponsored Link” above or next to the natural search engine results.

Wondering how to make her pay per click ads work? Here are three easy steps to maximize your profits.

1. Set a Budget

A key step in the planning stages of any advertising campaign is to determine a budget. Pay per click budgets are determined in the set-up phase. You will bid on keywords and select a maximum budget amount; once you reach that threshold, your ad will no longer appear. Getgoogleadsfree.com is a secret system which allows you free pay per click advertising on a wide variety of search engines, including Google, Yahoo, MSN, AOL and many more. The system allows you to bid on unlimited key words and set an unlimited amount of clicks to your site, absolutely free. This is a great way to increase traffic and decrease costs, leading to extraordinary profits.

2. Determine Target Audience

In order to select effective key words when creating your pay per click advertising campaign, you must determine your target audience. A simple way to define your target is by looking at trends in your target area. Trends in the ethnic makeup, average age, educational level and income are good clues as to the makeup of your audience. Another way to hone in on your target audience is by surveying your existing customers. The most effective way to handle this is to determine your most profitable customers and ask them about themselves; i.e. their income, education, online behaviors, etc. This information directly from your customer will be invaluable when determining your keywords.

3. Write Effective Ads

Pay per click advertisements are unique and often difficult to create. You have a very limited space in which to capture your prospective buyers at search engines. For example, Google allows just 25 characters per headline and 35 characters per two additional lines of selling. It is very important to make the most of your limited space. Your ad should be simple, limit yourself to a few bold words to capture the attention of your target market. Online ads are like the billboards in digital space. Do some easy research by searching some various terms and make note of the “Sponsored Links” that catch your eye.

As you can see, it is simple to increase your web traffic and decrease your advertising costs with pay per click ads. By using getgoogleadsfree.com you can essentially eliminate your online advertising budget and use that money to increase your print advertising, or add the cash back to your bottom line to increase your profitability…today!

For more information: Click Here!